Through the years, as the enterprise experienced rapid growth in business, Fulijaya Manufacturing Sdn Bhd was formed in 1991 to run its manufacturing operations. Subsequently in 1993, as a result of the constant pursuit of innovative technology and product diversification, Fulijaya Manufacturing Sdn Bhd diversified its business operations into vacuum forming and the manufacture of polyvinyl chloride (PVC) trays, plastic injection moulded household/industrial products and packaging materials. With direct involvement and in depth understanding of the rapid changes in the toothbrush market, Fulijaya Manufacturing Sdn Bhd started to manufacture its own line of toothbrushes under the brand name “Pro Dental B”. The initial branding strategy was through direct product listing into major hypermarkets. As these hypermarkets are high consumer traffic areas, the Pro Dental B brand soon became known to many. Today, the Pro Dental B products manufactured by Fulijaya Manufacturing Sdn Bhd and marketed by Pro Dental B Sdn Bhd are renowned for their range of toothbrush, toothpaste and other oral care products.
Currently Fulijaya Manufacturing Sdn Bhdoperates in two factories which are located at Taman Makmur Industrial Estate, Kulim, Kedah and at Plot 7110, Lebuhraya BKE, Mukim Sungai Seluang, Kulim, Kedah with a total built up area of approximately 142,980 sq ft. Its products in the local market are sold through its subsidiaries Fulijaya Marketing Sdn Bhd, Pro Dental B Sdn Bhd and Pro Dental B Corporation Sdn Bhd. In addition, it also exports its products to other countries which include Thailand, Australia, Indonesia, United States, Taiwan, and middle-east countries.
To expand its business opportunities in the oral hygiene market, Fulijaya Manufacturing Sdn Bhd has also ventured into the production of the following products:-
- Breath Spray and Sanitizer Spray
- Tongue Cleaner and Flossing Toothpicks